Our Team

Who We Are

Local SEO isn’t a guessing game. It requires testing, tracking, and execution. We built this site to cut through the noise. We document what actually moves the needle in the Twin Cities market. No theory. No generic advice. Just operational reality.

If a tactic doesn’t push a Minneapolis HVAC contractor or a St. Paul dental clinic into the map pack, we don’t publish it.

The Twin Cities market presents unique proximity challenges. A business in Uptown faces different algorithmic hurdles than a contractor in Bloomington. We map those differences. We test the boundaries of service area businesses. We find out exactly how far Google will stretch a local ranking radius before cutting it off.

Lior Gross, Lead SEO Specialist

Lior Gross spent over eight years driving organic growth for local businesses. He understands the friction of the map pack. He knows exactly why a competitor with worse reviews outranks you. Proximity signals, NAP consistency, review velocity. He tracks them all.

Lior doesn’t write high-level summaries. He builds citation consistency across 50+ directories. He optimizes Google Business Profile Q&A sections to capture featured snippets. He audits link profiles for toxic local directories.

He watches business owners make the same critical errors every week. They stuff keywords into their business name. They ignore their secondary categories. They let user-generated edits hijack their core business hours. Lior documents these failures and writes the protocols to fix them. He doesn’t guess at what Google wants. He reads the documentation, tests the boundaries, and publishes the exact steps to recover lost visibility.

His approach is strictly data-driven. Test the variable. Measure the rank position shift. Document the result.

Connect with Lior on LinkedIn.

The Operations Team

We rely on specialists who handle the granular details of local search. They do the heavy lifting behind the scenes.

Mateo Velez, Local Citation Auditor

Mateo spends his days hunting down mismatched NAP data across tier-two aggregators. He cleans up the messy, contradictory business listings that confuse Google and tank local rankings. He knows exactly which directories actually pass local authority and which ones are a waste of time.

Sarah Lundberg, Review Velocity Strategist

Sarah maps out customer feedback loops for local service businesses. She builds the automated systems that turn satisfied customers into consistent, high-quality Google reviews. She doesn’t deal in fake reviews or shady tactics. She focuses entirely on legitimate customer acquisition and retention strategies.

David Chen, Proximity Researcher

David tests mobile search variations across different Minneapolis neighborhoods. He maps the exact drop-off points for local service areas and identifies where proximity signals override traditional ranking factors. He tracks how a user standing in Northeast Minneapolis sees a completely different map pack than a user sitting in a downtown office building.

Our Editorial Standards

We hate fluff. We reject generic marketing speak. Every article on this site passes a strict operational filter.

• Did we test this tactic?
• Did it work for a real business in the Twin Cities?
• Can we prove it?

If the answer is no, we kill the draft.

We don’t accept guest posts from generic agencies. We don’t publish AI-generated summaries of Google’s help docs. Every piece of content undergoes a technical review by an active practitioner. If we recommend a specific local directory, it’s because we actually built a citation there and verified it indexed. If we tell you to upload photos to your GBP, we tell you exactly what metadata to include based on our own split tests.

We monitor Google’s algorithm updates closely. When documentation changes, we update our guides. We don’t make claims that contradict known search guidelines. We stay within defensible territory. We show receipts.

Get In Touch

We talk to business owners every day. If you hit a wall with your GBP optimization, let us know. If a specific neighborhood targeting strategy failed, tell us about it.

We want to hear about your local search friction. If your map pack ranking vanished after a recent update, we want the details. If a competitor is spamming the map with fake locations, show us.

Reach out through our contact page. We read every message. We respond within 48 hours.